![]() ![]() The other competitive companies like Google, Apple, Amazon and Microsoft are paying many services and products to their users therefore the number of paying users of these companies are high while the Dropbox is using only one service. Dropbox should introduce the referral strategy for business users and paying users and should offer those discounts or incentive if they brought an additional paying subscriber it would also help to increase the number of paying users. Charging low price to individual users could increase the percentage of paying users significantly and also can attract many new users which will ultimately increase its profits.ĭropbox is currently following the strategy of referral and providing additional data to free users. Dropbox should revised its prices for individual users and business users. Google Drive and Microsoft are also offering many other products and services, therefore charging high price in the presence of such a large and efficient competitors could also be the reason for low paying users. ![]() Apple is using many other services and a wide range of products as compared to the Dropbox who is not providing any additional service or product like Apple. ![]() The Dropbox is charging 2 dollar per GB which is equal the price charging by ICloud but greater than the Google Drive and SkyDrive. In addition to this the company should educate its users about the product and it could also help to increase the number of paying users. The company is using the referral marketing strategy and it works brilliantly and increased the number of users significantly but in order to increase the number of paying users, Dropbox should increase its number of users by adopting different marketing strategies like Trojan horse. In order to deal with the problem company should increase its number of users because according the freemium pricing strategy if the company wants to earn revenue from 1 million users then it should have to increase its number of users to 1 billion. The company is currently facing the problem that approximately 96 to 98 percent of individual users is using its services free of cost and not using the premium products. According to this strategy the users are able to use its basic services and will charge a premium upon additional services. Dropbox is currently using the freemium pricing strategy. ![]()
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